Analyzing an ad

Advertisement puts a lot of effort in convincing people to buy products. Which strategies are used by graphic designers to attract people's attention?

Problem and Benefit: The piece of ad will propose you a problem that you didn't had before hearing at the ad, and will offer a solution.


Bandwagon effect: Use something that people like to do, and use it to build an ad. For example: for a cinema, the slogan being "wanna see a movie?", for a restaurant "eat good", that kind of things.


Testimonials: Using people recomending the product. Ex: Dentists recommending a dental paste or a tooth brush.


Celebrities: Using famous people in the ad to enchant the reality of the product and make people subliminally think they will be as good as the person they are looking at if they buy the product.


Association: Link two things, the product and something people like.