This is an advierstement for axe desodorant.
People creates publicity that convinces others to buy their products, follow their ideas, convince them of something, etc.
This advertisement is meant to make gamers leave their games and use the product advertised to "have some social life".
This advertisement attracks your attention for the action, the slightly comedy atmosphere, the warm colors, etc.
This advertisement shows us vicious gaming, the importance of social life and love, but all this aspects in an economic and consumism way.
It tries to make us think that social life is important, and that fo having that, we have to buy the product offered.
After all, the objective of this piece of economy art is just to sell a product; pretty simple objective. Though, they try to take you deep into the idea that you really need it, and make you think that you are really acomplished for not having this, even though is not true.
Advertisement, for me, is an artistic way of mind control.
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