languaje and gender

You tell me, wich of the next brooms would you buy?
  Broom "Mansoo", its a broom

Broom "Bye Dirty Witchy", magical powers for your kitchen

I bet you would buy the second one, because of the girl in it, mostly.

Gender is used in publicity almost always, using the stereotype of the girl/man/type of person that will use the product.

Makeup line "400 elegant"

Makeup line "raise"

Again the same question.